Synthesia AI Video Generator: Pricing, Features & Best Alternative

AI video creation has rapidly changed the way brands, educators, and businesses produce content-without cameras, actors, or a production team. Among the most recognized tools in this space is the Synthesia AI Video Generator, known for turning text into professional videos with realistic AI avatars. Whether you're building training content, product explainers, or internal corporate communication, Synthesia has become a go-to platform for many organizations.

This review breaks down what the Synthesia AI Video Generation Platform offers, how it works, its strengths and limitations, who it's best for, and its pricing. You'll also find a guide on using it, followed by a long-form section introducing a beginner-friendly alternative for those seeking a simpler, template-driven AI video creator.

Part 1: What Is the Synthesia AI Video Generator?

The Synthesia AI Video Generator is a browser-based text-to-video platform that uses AI avatars, voiceovers, and templates to help users create videos without filming. Instead of recording yourself, you can write a script, choose an avatar, and generate a video where an AI presenter delivers your content naturally.

It is widely used for:

• Training and onboarding videos
• Corporate learning & L&D content
• Internal announcements and HR communications
• Marketing explainers for products or SaaS
• Localization of video content in multiple languages

Since its launch, Synthesia text to video tools have gained popularity in enterprises and e-learning companies because of their ability to scale production quickly across languages and regions.

Key Features of Synthesia AI Video Generation

Below are the core features that define the Synthesia AI Video Creator experience:

• AI Avatars and Presenters

Synthesia offers 160+ AI avatars modeled after real people, with diverse ethnicities, tones, and presentation styles. These avatars can deliver scripts with natural gestures, making videos feel more professional than text-on-screen formats.

• Text-to-Speech and Multilingual Support

Synthesia supports 130+ languages and accents, allowing brands to repurpose the same video across global audiences. This multilingual capability is one of the strongest reasons companies adopt Synthesia text to video workflows.

• Video Templates for Business Use

The platform includes templates for training modules, onboarding, sales pitches, product demos, and how-to tutorials. The theme leans heavily toward corporate and educational content.

• Brand Assets and Customization

Users can upload brand logos, fonts, visual guidelines, and layouts to keep content aligned with brand identity.

• AI Script Assistance

Built-in scriptwriting suggestions can help streamline ideation, reducing friction for non-writers.

• Custom Avatars (Premium)

Organizations can create exclusive avatars of employees or leadership teams for internal or branded content. This is a premium offering and priced separately.

Part 2: How to Use Synthesia Text to Video Generation

• Step 1: Sign Up and Choose a Template

Log into Synthesia and browse available templates for training, onboarding, product demos, or announcements.


• Step 2: Select an AI Avatar

Choose from the library of AI presenters based on tone, demographic, or business context.


• Step 3: Write or Paste Your Script

Add your script into the text box. Select the language and voice style.


• Step 4: Customize visual elements

Add brand colors, backgrounds, images, screen recordings, or slides to support your message.


• Step 5: Generate and download

Preview the video, make adjustments if needed, and render your final output.

Part 3: Synthesia Pricing - Is It Worth It?

Pricing is an important factor for anyone considering Synthesia AI video free vs. paid plans. Synthesia does not offer a fully free version, only demo samples.

Typical pricing includes:

For solo creators, marketers, or educators, the pricing may feel high, especially if the monthly video output is low. However, for companies replacing filming and voiceover costs, it can save thousands annually. Whether it's "worth it" depends on your use case: corporate training & learning? Usually yes. Creative marketing videos? Often no.

Pros & Cons of the Synthesia AI Video Creator

Part 4: Best Alternative for Beginners - HitPaw Online Video Generator

While Synthesia excels in corporate training and presenter-style videos, many users look for a more flexible tool that supports creative storytelling, marketing content, and social-friendly video styles. If you want an AI video generator like Synthesia but with easier templates, more visual effects, and beginner-friendly editing, HitPaw Online Video Generator is a strong alternative. It offers a simpler workflow, ready-made AI video templates, and supports both text-to-video and image-to-video generation-making it suitable for ads, promos, tutorials, and social media videos, not just business training.

Key Features for AI Video Generation

• AI Promo & Marketing Video Templates: Designed for ads, product launches, social media campaigns, and brand storytelling. Users can instantly apply ready-made layouts to create polished promotional videos within minutes.
• AI Image-to-Video Generation: Transform still images into animated video content-perfect for product shots, character images, UGC visuals, or branded graphics. Helps creators repurpose existing assets into dynamic content for TikTok, YouTube Shorts, and ads.
• Multiple Video Styles for Different Use Cases: Whether you need a professional business intro, a trendy short-form social clip, or a stylish product promo, HitPaw provides various AI-generated styles that match platform aesthetics and marketing objectives.
• Fast Online Workflow for Non-Technical Users: 100% online and beginner-friendly-no editing or production experience needed. Ideal for creators, small businesses, and marketers who want fast video turnaround without technical complexity.

How to Create an AI Video using HitPaw Online Video Generator

• Step 1: Open HitPaw Online Video Generator and choose "AI Text to Video" or a video template.
• Step 2: Enter your script or idea, and select a video style that fits your content.
  
• Step 3: Customize the video with text, clips, images, or AI visuals.
• Step 4: Generate the video with AI, then refine timeline edits if necessary. Export and download your finished video.

This approach is ideal for users who need fast video output for ads, social media, small business marketing, or personal branding without corporate-style avatars.

FAQs about Synthesia AI Video Generator

Conclusion

The Synthesia AI Video Generator is a leading solution for text-to-video creation in corporate and learning environments. It shines in professional training, onboarding, and educational content with realistic AI presenters and multilingual scalability. However, its pricing and more formal video style may not suit creators who need visually dynamic, marketing, or social-driven video content.

For users looking for a simpler, template-based, more creative alternative, a flexible AI video generator like Synthesia can be a better fit-one that supports both text-to-video and image-to-video workflows with ready-made templates designed for modern platforms.