16 Inspiring Promotional Video Examples That Made a Lasting Impact

Promotional videos are the easiest way to show what your brand or idea is about. They tell stories, share messages, and connect with people fast. In this guide on promotion video examples, you'll see how different brands use creativity and emotion to capture attention and stay in people's minds.

Part 1. What are the Types of Promotional Videos?

When people talk about promotional videos, they're really just talking about short videos made to show, explain, or spread awareness about something, like a brand, a service, or even an event. There are a bunch of types, and each one does a different job. Here's a simple breakdown:

• Explainer Videos: Short videos that explain how something works. For example, if a company has an app or a new feature, an explainer video walks you through it in a simple way, usually with animation, visuals, and a friendly voice.
• Product Videos: These show off a product. What it looks like, what it does, and why you might want it. For example, a new smartphone ad that zooms in on the camera, battery, and design. That's a product video.
• Demo Videos: A demo (demonstration) video shows the product in action. It's like someone saying, "Here's how you actually use this thing." You'll see buttons being clicked, features being tested, or the service being used step by step.
• Testimonial Videos: These feature real people sharing their experience. It could be customers, clients, or users talking about how the product or service helped them.
• Company Story or Brand Videos: Videos of this sort introduce the people and values behind a brand. They usually show the team, the workspace, and the brand's mission, basically answering the question, "Who are we and why do we do what we do?"
• Event Videos: These cover special events, like a product launch, a trade show, or a conference. They can be highlight reels or behind-the-scenes looks. Something that captures the mood and energy of what happened.
• Awareness Videos: The cause is the goal here to raise awareness about social, environmental, or community issues. For example, a video about protecting wildlife or supporting mental health - it's not selling a product but promoting a cause.
• Social Media Shorts: These are quick, catchy clips made for platforms like Instagram, TikTok, or YouTube Shorts. They're short (usually under a minute) and visually aesthetic to grab attention fast for scrolling audiences.

So basically, promotional videos can be informative, emotional, or visual hooks, depending on what you want to say and who you want to reach.

Part 2. 16 Promotional Video Examples for Your Inspiration

Here are 16 promotional video examples that hint at your own video content:

1. Nike: Dream Crazy

The Nike Dream Crazier campaign celebrates women who break barriers in sports and life. It highlights athletes who push limits and ignore the labels people try to give them. This video encourages women to stay bold, chase their goals, and redefine what the word crazy really means.

2. DotShop: Connecting Your Brand with Online Shoppers

DotShop is a domain service for business owners to create an online identity that is professional and easy to remember. It is meant for anyone who sells products or wants to grow their presence online, no matter the size of the business.

This promotional video shows how a simple and right domain name can make a big difference for your online shop to connect with online shoppers who are already ready to buy.

DotShop promotional video:

You have a great idea and you're ready to launch your online business, or you have a brick-and-mortar shop that the world needs to know about. But you also have a problem: how do you let the world know that you're open for business? To stand out from the crowd and connect with billions of people who shop online, you need visibility. You have a shop, and they want to shop. It is all in the name, a .shop domain. Whether you're a large enterprise or a solo entrepreneur, the right name is critical to success. A .shop domain is short, memorable, and universally understood.

3. DOH: Head to Health

Head to Health connects people to reliable online resources, helplines, and professional support whenever they need it. Instead of searching aimlessly across the internet, you can find trusted guidance for anxiety, stress, or other challenges in one place.

The promotional video made for Head to Health spreads awareness about looking after your mind and encourages people to seek help early. It delivers a comforting message during tough times and reminds you that mental health issues don't have to be bottled up.

DOH How's Your Head promotional video:

With the world turned on its head, many of us aren't feeling like ourselves. But what happens in your head doesn't have to stay there. There are things you can do to feel better - staying connected, keeping busy, and being active. For information, advice, and professional support, visit headtohealth.gov.au, authorized by the Australian Government.

4. Pisos.com: A Better Home | Family

Pisos.com is a property website where you can buy or rent properties without confusion. It shows genuine listings and trusted details for people who want to put their money into property. The platform gives you a straightforward way to see what's available and decide what suits you best.

In one of their promotional video, Pisos.com shows you how to connect daily savings with something bigger. The money you keep from fuel can go toward your own space, turning small choices into a solid step for the future.

Pisos.com short promotional video:

Everything that you're saving on gas, invest it into square meters. Find it on pisos.com.

5. Matmatch: Finding the Right Material for Every Project

Matmatch is a website for engineers, scientists, and creators to gather information about different materials. You can look up metals, ceramics, and polymers and see what suits your project. It's made for anyone curious about how things are made and what they're made from.

Their promotional video talks directly to people who create things.

Matmatch promotional video:

Metals, ceramics, thermoplastic, polymer, this is for all you engineers, scientists, material geeks, and industrial connoisseurs. Those of you who build something, anything, an iconic suspension bridge, a new kind of wing for a supersonic jet, or even a lunchbox for your hot steamed veggies. Anytime you wonder if the right material for your project exists, Matmatch will help you find the answer.

6. Rakuten: Cash Back for Everyday Shopping

Rakuten, an online shopping platform, gives cash back every time you buy from partnered stores. It brings together thousands of retailers under one place so you can shop and earn real money back. It's one of the most popular ways for people to save on everyday purchases and stretch their budgets further.

In the promotional video, Rakuten shares a simple idea that earning while shopping can be easy. It uses a personal story to show how parents or frequent shoppers benefit from cash back rewards and bonuses through Rakuten.

Rakuten promotional video:

You'll love Rakuten. It's basically free money. It's an easy way to earn cash back on the stuff you're already buying. When you have a child who constantly grows out of clothing, earning cash back from Rakuten just makes everything easier. Sometimes it's 3%, sometimes it's 8%, but you're always getting cash back. The way cash back works on Rakuten is simple: they get a commission from the store and share that commission with you. You have more money to spend because you've got free money. Go to rakuten.com and sign up today for a $10 bonus.

7. Scioto Properties

Many people with disabilities still struggle to find a home that suits their daily needs. The issue isn't about luxury, it's about being able to move freely and live comfortably.

A short promotional video of Scioto Properties talks about the moment when that changed. It explains how a court decision in 1999 gave people with disabilities the same right to live in their communities as everyone else, and how that decision created a new demand for homes that actually worked for them.

Scioto promotional video:

This is a story about a house, and the story begins in 1999 with the Supreme Court ruling against the segregation of people with disabilities, opening the door for them to live and participate in the community like the rest of us. This victory, however, brought a new set of challenges. People with disabilities needed homes that met accessibility standards and fit their unique needs, but most providers weren't in the real-estate business.

8. Wood Turtle Conservation

Wood turtles are small freshwater turtles found in rivers and streams. They stay buried underwater through the cold months and come out when spring arrives. Farmers sometimes see them near their fields once the snow melts and the climate becomes warm.

A special promotional video brings attention to how close farming life and wildlife can be. It shows wood turtles depend on clean streams and safe spots for feeding, basking, and laying eggs.

Wood turtle promotional video:

Springtime means hustle and bustle for farmers, and for one species at risk, the wood turtle, it means waking up from their underwater winter home. In early spring, wood turtles spend their time in rivers and streams feeding on nutritious foods like snails and insect larvae. Nearby, they balance their temperature by basking in sunny spots followed by a swim. As temperatures rise, wood turtles look for mates in the water.

9. What's My Super Claim Worth

What's My Super Claim Worth is a legal service that lets Australians find out if they can make an insurance claim through their superannuation fund. Many people don't realize they might already have this cover, so the company gives them a way to check without confusion.

The company's promotional video campaign explains how simple it can be to understand your options.

What's My Super Claim Worth promotional video:

Did you know your super may cover you if you have an injury or illness that stops you from working? Not many people do. We want to help you. It's quick and easy to find out if you can make a claim, what your claim is worth, and what to do next. A lawyer can even come and see you. Visit whatsmysuperclaimworth.com.

10. Airbnb's User Experience Promo

Airbnb makes short videos that show how people actually use their app. They walk through what guests and hosts see, how they move around the menus, and what small changes can make things smoother. The goal is to keep improving the way everything works for both sides.

Some videos feature Katie Dill, the Director of Experience, talking about why design matters. Others highlight real hosts telling their own stories, like in the over 18-minute Inside the Airbnb Experience Application, where a host explains what hosting is like and what they gain from it.

These clips help people see that Airbnb listens and improves with real feedback.

11. Antavo Enterprise Loyalty Cloud

Antavo Enterprise Loyalty Cloud is a program that links businesses with their customers through rewards and engagement.

Their promo shares that loyalty is becoming a bigger part of business strategy.

Antavo promotional video:

Loyalty programs are more important than ever. In the coming years, 82% of businesses plan to double down on loyalty investment, and seven out of ten companies are going to revamp their loyalty programs. What if you could build long-lasting and profitable relationships with your customers? Welcome to Ontavo's Enterprise Loyalty Cloud, an omnichannel loyalty program technology.

12. LiquidStar

LiquidStar sets up local stations where people can charge batteries and power devices without needing large grids. The goal is to replace unsafe fuel sources and give reliable light to homes and businesses.

The video reminds viewers that electricity may seem ordinary in some places but remains scarce in others.

LiquidStar promotional video:

Sometimes we take things for granted. Think of electricity; it travels a long way through power lines and cables to get to the outlet in your wall. But one in seven people in the world still do not have access to their own outlet. More than 600 million depend on liquid kerosene for basic energy needs. Grids are expensive, and many people simply live too far.

13. GoFundMe: Bringing People Together

GoFundMe is a crowdfunding platform to raise money for personal needs, causes, or projects. It's a space that lets friends, families, and communities come together to offer support when it's needed most. Their promo video shares these attributes.

GoFundMe promotional video:

Helping each other is human nature, and GoFundMe brings people together to find the support they need when they need it. You can raise funds for yourself, someone else, a pet, a business, or a nonprofit. Set a goal amount, name your fundraiser, and pick a photo or video to begin.

14. DigitalOcean: Support for App Builders and Developers

DigitalOcean, an online platform for developers and small businesses, gives space to run websites, store data, and operate your apps without heavy hardware.

The company's promo video speaks directly to people who create things from scratch. It talks about the rush of handling new ideas and the reality that scaling those projects can be tough.

DigitalOcean promotional video:

Dear builders, we know that right now you're fueled by a dream. You're smart, fast, and handling many things at once on that next big app that's going to shape the future. At DigitalOcean, we know that building, deploying, and managing your apps takes a lot more than just staying afloat, especially when it comes to scaling.

15. Dollar Shave Club's Funny Promo

Dollar Shave Club grabbed everyone's attention with a funny video that spread like wildfire online. It showed the company's CEO, Michael Dubin, walking through the factory, cracking jokes, and explaining the razor subscription in a simple way anyone could understand.

The clip mixed smart humor with a simple message, and people loved it. It made the brand stand out, showed personality, and proved that a bit of comedy can make a business unforgettable.

16 Slack's Explainer Video

Slack is a team chat platform that shows what it does best through short animated videos. Instead of using tech jargon, their explainer video is pretty simple for everyone to understand..

The video points out common work problems. Too many messages, missed updates, and messy inboxes. It shows how Slack brings everything together in one place. It's easy to follow, fun to watch, and makes teamwork look simple.

Part 3. FAQs of Promotional Video Examples

Conclusion on Promotional Video Examples

These promotional video examples show that creativity, clarity, and emotion can convert any idea into something people remember. Whether it's humor, storytelling, or visuals, the right video can leave a lasting impression and sell more.