Top 10 Content Creators On YouTube: 2025 Stats Revealed

YouTube has turned many into big-time stars over the years. The site now has so many popular creators making all kinds of videos. The top 10 creators on YouTube have gotten huge views on their videos by posting content that people just can't stop watching. They've received billions of views and millions of subscribers by making videos that connect with viewers. However, this kind of success just doesn't happen overnight. It takes years of planning and hard work to post content that their viewer can't resist watching.

Part 1. Top 10 Content Creators on YouTube In 2025

The numbers don't lie - these top 10 YouTube content creators changed how you watch videos online.

1. T-Series

T-Series started as a small music company in India back in 1983, long before YouTube even existed. The company jumped onto YouTube in 2006 to share music videos, movie trailers, and clips from Bollywood films. They slowly grew their audience in the early years.

The channel really took off around 2018 when they got into that famous subscriber battle with PewDiePie. This brought them tons of attention worldwide, not just in India. The battle actually helped both channels grow faster than ever.

T-Series now has 288 billion views on its 22,829 videos, which is more than any content creator on YouTube. That's about 12.6 million views per video on average! Their subscriber count is currently 289 million.

The channel puts out several videos daily, mostly new music releases and content tied to the Indian film industry. Their consistency keeps fans coming back for more.

Unlike many YouTube creators, T-Series runs as a company with many employees rather than as an individual creator. This business model clearly worked for them. It's helping them dominate the platform with their massive library of official music content. Many fans use their channel as their go-to spot for the latest Bollywood hits.

2. Cocomelon - Nursery Rhymes

Cocomelon became a hit with parents and toddlers when it appeared on YouTube in 2006. The channel started as "ThatsMEonTV" and later changed to "ABCkidTV" before finally settling on "Cocomelon - Nursery Rymes" in 2018.

This channel fills a big need for parents who want safe, educational content for their young kids. The colorful 3D animations and catchy nursery rhymes quickly grab the attention of little ones and give parents a much-needed break.

Cocomelon has an impressive 198 billion views with only 1,445 videos on its channel. This means each video is averaging an incredible 137 million views - a number most YouTubers can only dream about. The channel now has 191 million subscribers.

The secret to their success lies in their high-quality production. Every video looks like it comes from a major animation studio rather than a YouTube channel. The songs stick in your head (sometimes to parents' dismay), and the characters become favorites for kids worldwide.

Cocomelon has now expanded beyond YouTube with deals on Netflix and other platforms. They also sell toys, books, and other products based on their characters.

3. SET India

SET India landed on YouTube in 2006 as the official channel for Sony Entertainment Television in India. The channel mainly uploads clips and full episodes on YouTube from reality shows, dramas, and comedy programs that air on their TV network. The content connects with Indian viewers both in the country and those living abroad who miss their favorite shows.

SET India has 175 billion views on their huge collection of 152,158 videos as of 2025. This large number of uploads shows how busy they are constantly adding new content from their TV shows. The channel has 182 million subscribers to date. Many people without cable TV access use the channel to keep up with popular shows.

Unlike individual creators, SET India runs as part of a major media company with professional production teams and established TV content. This gives them a steady stream of quality videos without the challenges faced by solo YouTubers.

Young Indian viewers often prefer watching short clips of shows on their phones rather than sitting through full episodes on television. SET India noticed this trend and adjusted their strategy to include both full episodes and short highlight clips that do well on the platform.

4. Sony SAB

Sony SAB joined YouTube in 2007 as another channel from the Sony network in India. This channel differs from SET India as it shows more comedy family shows that bring smiles to viewers of all ages.

Sony SAB has a total of 97,000+ videos up till now on YouTube with 126 billion views. These numbers prove how much people crave simple, feel-good content as a break from everyday stress. The channel has 100 million subscribers who love their cheerful approach to entertainment.

The most popular show on Sony SAB is "Taarak Mehta Ka Ooltah Chashmah." It is one of the longest-running comedy series in Indian television history. This show alone brings millions of views to the channel daily. Other hit shows on this YouTube channel are "Baalveer" and "Tenali Rama," which are comedies with light fantasy elements.

Sony SAB uses a clever posting schedule with new clips appearing multiple times daily. They know when their audience checks YouTube and time their uploads accordingly. The lighthearted nature of their shows makes them highly shareable on social media, which brings even more viewers to their YouTube channel.

5. Kids Diana Show

Kids Diana Show started on YouTube in 2015 when Diana was just a toddler. Her parents, Olena and Volodymyr Kydysiuk film her playing with toys and acting out simple stories that quickly win over millions of young viewers.

Diana and her brother Roma star in colorful videos where they play with toys, visit fun places, and act out stories that kids around the world relate to. The videos give simple moral lessons about sharing, kindness, and family bonds.

The views currently sit at 112 billion, with only 1,318 videos on their channel. This small number of uploads, compared to their massive view count, shows how popular each video becomes. The channel has a massive 132 million subscribers who eagerly wait for new adventures.

The videos work so well because they tap into what kids naturally love - seeing other children having fun with amazing toys in bright, happy settings. Parents approve of the clean, positive content that entertains without inappropriate material.

Diana's videos are dubbed into multiple languages, which helps explain their global appeal as well.

6. Like Nastya

Like Nastya channel, created by her parents, Sergey and Anna Radzinskaya, started on YouTube in 2016 when Nastya was just a small child. Her parents, along with a whole team of scriptwriters, editors, dubbing engineers, and others, record her playing, daily activities, and family trips that children understand. The content stays happy with bright colors and upbeat music.

Like Nastya, the YouTube channel has 110 billion views and only 931 videos on it, which clearly indicates that every upload has become super popular. The channel has 126 million subscribers because Nastya seems like a normal kid, even with her fame. She shows real excitement about toys and acts like any child would. Kids watching see her as a friend, not a star.

The family now lives in Florida and turned their YouTube channel into a business. Nastya has her own toys, games, and items sold in stores. The creators also make educational content to help children learn basic ideas.

7. Vlad and Niki

Vlad and Niki began on YouTube in 2018 when the brothers were very young. Their Russian-born parents (Sergey and Victoria Vashketov) film them playing together, trying toys, and going on family trips that kids everywhere enjoy.

The videos display the natural bond between brothers as they play, sometimes fight, and work together in made-up scenarios. Many kids with siblings find this familiar and relatable.

The Vlad and Niki YouTube channel has 103 billion views and has just 870 videos posted. This makes them very successful in every posted video on YouTube. The channel has 136+ million subscribers who watch their new content regularly.

Their parents keep videos short - under 10 minutes - which fits their young viewers' attention span. Quick edits, bright colors, and constant movement keep children watching the whole time.

The family runs content in 18 different languages. This helps them reach kids in places where English isn't spoken. They also sell many toys and items with the brothers' faces on them.

Unlike channels with cartoons, Vlad and Niki use real kids in real situations. Young viewers like this because they can imagine playing with their brothers. The simple ideas in their videos - trying toys, making messes, having adventures - match what kids wish they could do.

8. Zee TV

Zee TV was launched on YouTube in 2010 to bring its TV shows to an online audience. The channel brings emotional storylines to viewers in their drama series. They know what their audience wants - complex characters, family drama, and romantic plots that keep people watching episode after episode.

Zee TV YouTube channel has a huge library of 202,308 videos and a total of 100 billion views. Its subscriber count is 88.5 million in 2025.

The channel posts multiple clips daily, which, most of the time, are highlights of the most dramatic moments from their shows.

Zee TV also puts up videos with actors talking about their shows and what happens behind the scenes. This way, fans start to feel like they know the actors after watching these videos.

9. WWE

WWE made their YouTube channel in 2007 to show wrestling highlights. There's a whole team of in-house content creators who post wrestling action to people who miss live shows or want to see their favorite moments, like a cool move or fighters facing off again.

WWE has 92 billion views on their 83,000+ videos. About 107 million people have already subscribed to the channel as of 2025.

The channel mixes new videos with old clips from their many years of shows. This works to bring in both new young fans and older viewers who watched wrestling when they were younger.

WWE also uses YouTube to tell people about upcoming matches and special events. The channel both entertains and tells viewers about shows they can pay to watch. Lots of YouTube subscribers to this channel who just watch free clips end up paying for full events after becoming interested.

10. Toys and Colors

Toys and Colors is a popular family content creator that began on YouTube in 2016 as a kids' channel with simple toy videos.

It has 89 billion views on its 1,462 videos. About 73.1 million people have subscribed to the channel.

Alex, Emma, Jannie, and Eric start most videos by following a pattern that young viewers like - an introduction to a problem, some funny moments, and then a happy ending. This simple style keeps kids watching until the end.

The channel mostly targets very young children between 2-6 years old. This age group loves repetition and simple stories, which explains why their videos get so many repeat views from the same viewers.

Part 2. FAQs of Top 10 Content Creators On YouTube

Conclusion on Top 10 Content Creators On YouTube

So as far as the list of top 10 content creators on YouTube goes, Indian and kids content seems to be ruling in 2025. However, WWE is also making waves this year. You may think that the creators with big budgets manage to stay on top, but individual YouTubers like MrBeast and PewDiePie sometimes knock them out of their places.