Ruby Chan Hai! TikTok Trend Explained: What It Is and Where It's From

Anyone who has opened TikTok recently has stumbled upon these lines:

"Ruby-chan"

"Hai!"

"Nani ga suki?"

"Chokominto yorimo an na ta!"

Cute videos of celebrities, sportspeople, and idols, laced with these sugary-sweet, adorable lines, have taken over TikTok and are gaining momentum fast. What started as a cultural trend in Japan quickly evolved into an international sensation, one that's inviting participation from everyone, including those who may not realize they're part of the fun. Videos of everyone from Donald Trump to Hide-the-Pain Harold are swept up in this trend, willingly or unwillingly. But what do these lines mean? What is this trend about? Should you join it? We'll answer these and many other questions today.

Part 1: What Is the "Ruby Chan Hai" TikTok Trend?

It all started in February 2025 in Yokohama as part of the Love Live! Series Asia Tour 2024. The "Ruby Chan" lines are picked from the song Ai♡Scream, which debuted live during a performance of the tour. It was performed by the idol group AiScReam, a limited-time unit from Love Live!

During the performance, the idol characters took turns asking each other what they liked, and they would respond with their favorite ice cream flavors, before ending their answer with a flex that loosely meant: "And I like you more than that".

This flex became an immediate hit, especially after the team posted the clip of the performance later. Ever since, parodies and inspirations of the clip have flooded the internet. People are using AI to make friends, family, and even themselves say these sugary-sweet lines and send them to their loved ones. A humorous take on the trend is that some users are getting celebrities to sing these cute lines. Here's what the lines really mean.

"Ruby-chan!"

"Hai!" (Yes!)

"Nani ga suki?" (What do you like?)

"Choco-minto yorimo anata." (More than chocolate mint, I like you!)

Part 2: Who is AiScReam?

AiScReam is a fictional idol group from Love Live! It's their first crossover unit that brings together Ruby Kurosawa (Aqours), Ayumu Uehara (Nijigasaki), and Shiki Wakana (Liella). The group's name is a playful mix on "ai," meaning love, "scream," and "ice cream".

The idol group embodies a sweet but hyped energy using pastel color palettes and bubblegum energy. They also utilize a lot of anime to appeal to a broader audience. Each capitalized letter in the group's name, AiScReam, also represents the initials of the group members - Ayumu, Shiki, and Ruby.

Part 3: Why "Ruby Chan Hai!" TikTok Trend Became Viral

The "Ruby Chan Hai!" trend hits right at the heart of Kawaii culture, a strong cultural phenomenon that emphasizes cuteness, innocence, and a childlike charm.

In Japan, idol performances are designed, scripted, and executed to feel spontaneous and deeply personal. They forge strong emotional connections with fans, and it's all about providing fan service. The "you" in the lyrics isn't just a general "you" to the crowd. It's directed at every fan at the venue. The ambiance, marketing, and performance are all designed to make the "you" feel deeply personal, like a direct statement to the individual fan.

So, when the idol says, "More than chocolate mint, I like you!" their fans truly feel like they're being addressed. Especially because chocolate mint isn't just any flavor in Japan. It's an entire personality, a cultural phenomenon. When they idol says they like you more than chocolate mint, it means they're expressing one of the highest forms of affection.

Naturally, the lines stuck and now live rent-free in the minds of millions of fans all over the world. Within months of AiScReam's performance, the trend has spread like wildfire.

Social media users are not only sending cute confessions of love with AI-generated videos featuring the "Ruby Chan Hai!" track, but also creating funny clips of celebrities and famous personalities.

Donald Trump, Elon Musk, Cristiano Ronaldo - you name them, someone somewhere has created a "Ruby Chan Hai!" video about them, and it's trending too. Everyone has a different take on how those personalities should express their adorable feelings. So, there's no death of videos, ranging from cute to funny to absolutely hilarious parodies of people.

Even McDonald's Japan teamed up with AiScReam for their promotion in the country.

Part 4: How to Join the "Ruby Chan" TikTok Trend?

There are several ways you can join the "Ruby Chan" trend. Firstly, you can use an AI face-swapping tool to replace the faces of idols with a face of your choice. This way, it will appear as if the person whose face you're using is reciting the "Ruby Chan" lyrics.

The second option is to generate a fresh AI video using the "Ruby Chan" lyrics that you feed into it. Choose a good AI tool to ensure that the audio and video are perfectly lip-synced. You can fully customize such videos. You can use a real person, a fictional character, or even cartoon characters in the video.

Lastly, you can create a video of yourself dancing or making cute expressions while singing the "Ruby Chan" lyrics.

Bonus: Turn Yourself into Ruby Chan with HitPaw Online Video Generator

HitPaw Online AI Video Generator lets you turn pictures of yourself, friends, family, or celebrities into lip-synced, AI-generated videos that say, move, and do whatever and however you like. You can make anyone recite the "Ruby Chan" lyrics and customize it however you like by adding dance moves, camera movements, and more.

Key Features of HitPaw Online AI Video Generator for Creating "Ruby Chan" Videos

• It generates realistic videos perfectly lip-synced to the audio in the video.
• You can animate the characters in the images to dance or move in smooth, realistic motion.
• You can apply artistic AI effects to your "Ruby Chan" videos to enhance the mood and impact.
• The HitPaw Online AI Video Generator is free to use and comes with no ads.
• You can tailor your "Ruby Chan" videos to reflect your humor or ideas fully.

How to Create "Ruby Chan" Videos with HitPaw Online AI Video Generator

• Step 1:Visit the HitPaw Online AI Video Generator web app. Choose the 'Image to Video' option. Then, upload a picture of yourself, a friend, or someone else whom you'd like to include in the video.

  

• Step 2:Enter text prompts describing what the person or character in the image you uploaded should say, how they should say it, tone, facial expressions, body movements, etc. Customize the various available settings as per your needs and click 'Generate.'

  

• Step 3:Hit the 'Play' button to preview AI AI-generated video. If you're satisfied, click 'Download.'

  

FAQs on "Ruby Chan Hai!" TikTok Trend

Conclusion

The "Ruby Chan Hai!" trend is fun, sweet, and full of good vibes. It began in Japan with a song from a popular idol group and quickly gained worldwide popularity. Now, netizens are using it to make funny or adorable videos with their friends, celebrities, and even cartoon characters. What's remarkable about this trend is that you don't need to speak Japanese to enjoy it or participate. Use AI tools like HitPaw Online AI Video Generator and let the fun begin.