6 Brilliant AI Advertising Examples That Redefine Marketing

Radios were the first truly mass advertising tools. They took marketing to a whole new level, from local to global, even. In the same vein, the internet turned mass advertising into targeted advertising. Now, AI is revolutionizing this space by making advertising deeply personal - not just at the group level, but at the individual level. And that's not all AI is doing. AI is opening doors to marketing avenues that didn't even exist before. Enterprising brands are using AI to market in ways that were impossible just a few years ago. If you're looking for ideas to use AI to create ads that deeply connect with your audiences, all you need to do is look at the greats. Here are some of the leading AI advertising examples that show how AI is revolutionizing marketing.

Part 1: 6 Incredible AI Ads You Should Know About

1. Nike's Serena vs Serena Match

You've probably seen deepfake images and videos of celebrities doing funny things online. Nike took this to a whole new level to commemorate their 50^th anniversary. They pitted Serena Williams against Serena Williams, well, the AI version of her.

As part of their "Never done evolving" ad campaign, they pitted the 1997 version of Serena Williams against the 2017 version. The 8-minute video demonstrated the progress and evolution of the famed Tennis player over the years in the most visceral and visible way. And it broadcast the video live to its 1.69 million YouTube subscribers, ensuring maximum visibility. It was one of the most interesting AI advertising examples.

Nothing like that had ever been done. Tennis fans have long debated player performances. Youthful energy vs. experience has always been one of the most passionately debated topics across all sports. With its ad, Nike gave its audiences precisely what they wanted - a way to relive the debate visually!

2. Nutella's Seven Million Unique Jars

Nutella taught marketers how to put individuality and personal touch back into mass production. It used generative AI to print out 7 million unique labels for the Nutella jars. No two jars were identical - a far cry from the consistent branding you typically see on such products. Their campaign blew up. The Nutella jars suddenly became collectibles, and everyone sold out. Customers took to the internet to share pictures of their Nutella jars - an overflowing abundance of user-generated content.

Personalization at scale suddenly became a reality for a brand that routinely sells millions of jars of its product, making it one of the most successful AI ad examples.

3. Meta's AI Advertising Platform

Worried you don't have the resources to scale ad personalization? Don't worry! Let Meta handle it for you.

Two years ago, Meta began testing their AI-powered advertising feature for Facebook. It allowed advertisers to let AI personalize the ads for their audiences. The AI could generate multiple text versions, generate images from text, and resize ads to conform to various aspect-ratio requirements.

4. Coca-Cola's "Create Real Magic" Campaign

Coca-Cola has always been at the forefront of creating magic through ad campaigns, and they weren't going to sit back and let other brands shine under the AI spotlight. In partnership with OpenAI and Bain & Company, Coca-Cola launched a campaign asking customers to use ChatGPT, DALL-E, and its old ad creatives to create something modern and amazing. In one swoop, Coca-Cola had turned its fans into its brand advocates, co-creators even. Soon, creative works started pouring in, and the magic was everywhere.

Coca-Cola didn't just reach its fans; it turned them into active participants who helped it reach their audiences too.

5. Heinz's AI Ketchup Campaign

What images does the word "Heinz" conjure in your mind? Well, at least for AI, it means a Heinz ketchup bottle. That's what the company found when it asked AI generators to create "ketchup." Every AI created something that unmistakably resembled a Heinz bottle. They quickly launched a "This is what ketchup looks like to AI" campaign, urging fans online to create their own ketchup bottles with AI generators.

Fans quickly jumped on the bandwagon, and the interactive experience cemented Heinz's position as the market leader in the ketchup category. Heinz created one of those AI ad examples that showed audiences everywhere that the brand's recognition and consumer trust have now seeped into generative AI as well.

6. Virgin Voyages and "Jen AI"

Did you get your Virgin Voyages invite from Jennifer Lopez? That's right, we're talking about JLo herself? Well, many did, thanks to an incredibly innovative ad campaign by Virgin Voyages. They turned Lopez into a virtual spokesperson using AI and sent fully personalized invites to users. For a moment, the users felt like VIPs, and this experience lingered. It struck their hearts and stuck in their heads, eliciting a positive response on social media. It sparked deeper engagement with a large audience. It was a rare treat for customers of Virgin Voyages.

Part 2: Generate AI Ads with HitPaw Online AI Video Generator

Wish to create highly personalized AI ads at scale? HitPaw Online AI Video Generator can help. It's one of the most advanced generative AI tools, trained on countless hours of video. It can generate high-quality AI ads free from artifacts to help your brand shine. It's fast, highly scalable, and delivers attention-grabbing results.

Key Features of HitPaw AI Video Generator for Creating AI Ads

• HitPaw Online AI Video Generator lets you create AI ads in a matter of seconds.
• Create AI ads using text or images. You can add both start and end frames.
• HitPaw Online AI Video Generator doesn't have a learning curve. Start now!
• A wide range of artistic effects lets you create ads that resonate with target audiences.
• You don't need any editing or creative skills to use HitPaw Online AI Video Generator.
• Create impressive AI ads free from watermarks online. No installation required.

How to Create AI Ads Using HitPaw Online AI Video Generator

• Step 1: Visit HitPaw Online AI Video Generator and choose between 'Text to Video' and 'Image to Video' options for generating the ads.
• Step 2: Enter text and image prompts into the tool. Then select the video's resolution, duration, and aspect ratio, add negative prompts if needed, and hit the 'Generate' button to trigger the AI to start creating the ad.
• Step 3: After the AI video is generated, download the AI ad and share it.

FAQs on AI Advertising

Conclusion

AI is changing how companies make ads. All these AI in advertising examples showcase that AI has become a strong driving force behind some of the most creative, engaging, and successful ad campaigns in recent years. Whether you're a marketer, creator, or entrepreneur, the lesson is clear: AI is making ads more exciting than ever before. With tools like the HitPaw Online AI Video Generator, you can craft personalized, high-impact ads that forge connections with audiences on a deeper level and stand out in an oversaturated digital world. Try HitPaw Online AI Video Generator today.