30 Top Instagram Influencers: Celebrities, Highest-Paid Non-Celebrities, and Fashion Accounts

So many people on Instagram compete for attention, but only a few make it to the top. Top Instagram influencers come from all backgrounds. These social stars earn huge paychecks from brand deals just by posting photos and videos. Most people notice their shopping choices and style preferences start to match what shows up in their feeds daily.

Part 1. Top 10 Famous Instagram Influencers: Celebrities

The biggest Instagram influencers know exactly how to keep fans coming back for more. These celebs don't just shine in their careers - they also rule the digital world with millions of devoted followers.

Here are the top 10 celebrities who have the most following on Instagram.

1. Cristiano Ronaldo (650M followers)

This soccer superstar knows how to score on and off the field. His posts mix sports action, family moments, and luxury lifestyle shots. You can't help but admire how his account feels, both super famous and somehow personal. His workout posts might make you want to hit the gym right away!

2. Lionel Messi (504M followers)

Soccer legend Messi keeps his feed real with behind-the-scenes looks at matches and sweet family photos. His posts never feel forced or too polished. You get to see both the world-class athlete and the devoted dad in one scroll, and that's why his massive following totally makes sense.

3. Selena Gomez (421M followers)

Selena brings a perfect mix of glam shots and makeup-free moments to her account. She talks openly about her health struggles alongside her work projects. Your respect for her grows when you see how she uses her huge following to discuss mental health and causes she cares about.

4. Kylie Jenner (394M followers)

The youngest billionaire Jenner sister knows exactly how to turn posts into profit. Her feed shows off her beauty empire, fancy cars, and cute kid moments. You might not relate to her lifestyle, but her business smarts on display make it clear why brands pay top dollar for her posts.

5. Dwayne "The Rock" Johnson (394M followers)

The Rock brings his huge personality to every post with gym sessions, movie promos, and family time. His captions often include jokes or motivation that feel like he wrote them just for you. No wonder his posts rack up millions of likes within minutes of going live.

6. Ariana Grande (376M followers)

Pop princess Ariana keeps her feed stylish with concert clips, selfies, and peeks at her pets. Her aesthetic stays consistent and instantly recognizable. You find yourself checking her account whenever she releases new music for clues about her creative direction.

7. Kim Kardashian (357M followers)

Kim masters the art of staying relevant year after year. Her feed has beauty shots, family pics, and peeks at her many business ventures. You won't fail to notice the careful strategy behind each post that builds her personal brand while seeming casual and off-the-cuff.

8. Beyoncé (312M followers)

Queen Bey makes every Instagram post count with stunning photoshoots and rare glimpses of her private life. She posts less often than other celebs but makes major waves whenever she decides to share something new with her followers.

9. Khloé Kardashian (304M followers)

Another Kardashian, Khloé, keeps it real with workout posts, mom life updates, and product launches on Instagram. Her captions often get personal about struggles and wins. Your connection to her feels stronger than with other celebs because she shares both highlights and tough moments without sugar-coating.

10. Justin Bieber (294M followers)

The last on our list of top Instagram influencers is Justin Bieber. He shares his journey from teen idol to married adult with honest posts about music, faith, and growth. His casual snaps (selfies and with friends) mix with professional shots without jarring contrast. You see a more mature side to him now than in his early fame days.

Part 2. Top Instagram Influencers Non Celebrity

The highest paid influencers, who are not celebrities, built their fame directly through social media. They prove that anyone with the right content and timing can become Instagram royalty without traditional celebrity backgrounds. Let's check out the ones who made it to the top 10 list.

1. Khaby Lame (80.8M followers, Makes $335K per post)

Khaby rose to fame without saying a word, using simple gestures to mock overly complicated life hacks. His humor works in any language, making him a global sensation. His deadpan expressions automatically make you laugh when they appear in your feed.

2. MrBeast (66.4M followers, $300K per post)

YouTube mogul Jimmy Donaldson posts highlight clips and behind-the-scenes peeks of his wild challenges and massive giveaways on Instagram. His content combines entertainment with genuine generosity. Your jaw drops at the sheer scale of his donations, but he can afford that because he charges an insane amount per post.

3. Huda Kattan (56.8M followers, Makes $221K per post)

Beauty mogul Huda turned makeup tutorials into a cosmetics empire through smart content that actually teaches skills. Her before-and-after transformations hook viewers immediately. Your makeup routine probably includes at least one technique you learned from her detailed posts.

4. Lele Pons (53.5M followers, Makes $218K per post)

Comedy creator Lele brings slapstick humor and music content to millions with her bold personality. She never worries about looking silly to get laughs. The mood of her followers lifts when her sheer beauty is revealed in swimsuits and outrageous skits on their feeds after a long day.

5. Charli D'Amelio (42.6M followers, Makes $180K per post)

Dance phenomenon Charli brought her TikTok fame to Instagram with performances, fashion, and teen life moments. Her rise happened at record speed. Your feeds across platforms likely overlap with her content if you follow dance or youth culture.

6. Addison Rae (34.2M followers, Makes $155K per post)

TikTok star Addison successfully jumped to Instagram with dance videos, fashion posts, and glimpses into her acting career. Her content stays youthful and on-trend with the current Gen Z style.

7. Sommer Ray (23.6M followers, Makes $108K per post)

Fitness model Sommer shows off workout routines and results while keeping her content playful and approachable. She balances body positivity with fitness goals. Your gym motivation will surely spike after seeing her dedicated training posts.

8. Chiara Ferragni (28.7M followers, Makes $95K per post)

Fashion pioneer Chiara transformed her blog into a global brand through consistent style posts and lifestyle content. She makes luxury feel somewhat accessible to regular people. Your fashion sense probably picked up influences from her Italian chic aesthetic.

9. Zach King (29M followers, Makes $84K per post)

Digital magician Zach creates mind-bending visual tricks that make you question reality for a moment with killer edits. His creativity stands miles apart from typical content. Your brain tries to process how he pulls off each illusion, making you watch his videos multiple times.

10. Bretman Rock (18.8M followers, Makes $54K per post)

Beauty and lifestyle guru Bretman brings his authentic self to every Instagram post with unfiltered humor and stunning looks. He never takes himself too seriously. His followers appreciate his ability to be glamorous one minute and completely silly the next, which keeps them coming back.

Part 3. 10 Top Fashion IG Accounts You Should Follow

Are you into fashion? If so, Instagram has many designer and consultant accounts you can follow that can help you stay informed about everything from the latest trends to timeless classics.

Here are our top fashion IG accounts. You can follow one or all, depending on the vibe you love the most.

1. @aimeesong (7.2M followers)

Aimee Song started as one of the first fashion bloggers back in the 2000s and still stays ahead of trends. She now runs her own label while sharing outfit ideas that you'll find easy to copy.

Aimee posts everyday looks that blend her chill home style with fancy event fits and show how to wear normal clothes in unique, unfiltered ways.

2. @discodaydream (280K followers)

Lauren Leva brings personal style in spades. Her Instagram posts show outfits for every mood, from laid-back denim sets to bold trend pieces. She nails the balance between casual and dressed up, which works for real life.

3. @lucywilliams02 (571K followers)

Lucy masters British comfort style with touches of Euro summer vibes. As a fashion assistant with great taste, she posts both classic pieces and trendy finds on IG, and travel pics from beach towns show off her summer-style game, too. Her recent home renovation proves her style extends beyond clothes.

4. @greceghanem (1.9M followers)

Grece proves style gets better with age through her bold outfit IG posts. Her love for statement bags and cool shoes comes through in every pic. Her feed feels grown-up yet fresh, with lots of ideas for women of any age.

5. @matildadjerf (2.8M followers)

Matilda brought back the 90s blowout and built a style empire from her top fashion IG account. Her girly-meets-cool looks inspire tons of copies. She turned her popular style into a brand that sells out in minutes whenever new stuff drops.

6. @mvb (1.1M followers)

Marie keeps her IG feed clean and chic with lots of black, white, and beige looks in her posts and reels. Her style feels rich but not showy or hard to copy.

7. @sandrashehab (614K followers)

Sandra made her start with America's Next Top Model show and then shifted her focus to fashion. She brings her model vibes to the street on her Instagram account with laid-back yet put-together looks.

8. @parisiansinparis (796K followers)

This top fashion IG account shows shots of real French people on Paris streets. The looks tend to be simple but with small twists that feel very French. Every post pic is like a quick style tip you can use with clothes you already have.

9. @venswifestyle (1.6M followers)

From Newcastle, Renia put together the newest sartorial trends that somehow always work. Her bold choices ooze confidence but seem easy to wear when you see how she styles them. She plays with colors most people shy away from but makes them look good.

10. @sausagelord (146K followers)

Talk about being cool, and you get Annie, who brings punk energy to fashion with her weird and fun outfit picks. She mixes weird vintage stuff with designer items in ways nobody else would think of.

Part 4. FAQs of Top Instagram Influencers

Conclusion on Top Instagram Influencers

Following the top Instagram influencers makes your daily scroll worthwhile. Celebrity accounts like Ronaldo and Selena show how fame translates to massive followings. Non-celebrity stars like Khaby Lame prove anyone with the right content can build an empire and earn well. Fashion accounts offer style ideas you can use right away. Your Instagram experience depends on who you choose to follow, so pick any that genuinely inspire, entertain, or teach you something new!