Top Ten GIPHY Alternative Software in the 2025

Do you know? The first GIF in the world was created by the American company CompuServe in 1987, especially when its experts were dealing with the problem of data and information transfer. Since then, GIFs have evolved to a great extent and have emerged as the present in what we see on social media. Many software programs allow users to download and share GIFs. One of them is GIPHY. This blog extensively focuses on its key features and the top ten GIPHY alternative software in 2025.

GIF stands for Graphic Interchange Format, which supports static and animated images. A GIF is defined as an audio-less video or a series of images that plays on its own without requiring anyone to press play. GIFs are widely used for entertainment and marketing purposes these days. They are available independently; however, some messaging apps also provide them to enhance user experience.

If you also want to know how GIPHY is used for marketing, look no further. Browse this blog and get answers to all your questions.

Part 1: What is GIPHY?

GIPHY, created in 2013, is an online public search engine and database of GIFs. It allows users to post, share, and download various GIFs according to their preferences. It significantly helps internet users to express their feelings and emotions using GIFs in a funny and entertaining manner. It doesn’t require them to use any words. They play a significant role in the spread and enhancement of memes around the globe.

According to the 2020 report, the number of GIPHY users has increased to 700 million, with more than 10 billion GIFs in the database. The main reasons for this tremendous growth are its ease of use, cost-freeness, and speed. It is also because GIFs are more interesting and compelling than images. They don’t use any audio but send an important message to engage customers. Do you know? GIPHY is used by 50% of the top 100 global brands.

Key Features of GIPHY

Here are the key features offered by GIPHY:

• Animated Stickers: GIFs are the prime speciality of GIPHY, but they also offer animated stickers. They significantly help enhance your content and improve visual understanding.
• Developer Options: GIPHY provides several developer options for tech-savvy individuals and businesses. It helps them transform their strategies and keep them relevant with the times.
• Feedback and Support Channels: GIPHY believes in connecting directly with its customers. It allows users to report issues or provide suggestions to their email. It helps them stay updated.
• GIF Search Engine: The GIPHY search engine efficiently searches hundreds of GIFs quickly. It allows users to navigate a plethora of creative and catchy GIFs with just one click.
• Giphy Channels: GIPHY allows users to create channels and post their own GIFs. Due to this, other users follow these channels and quickly search for their desired GIFs without searching extensively.
• GIFs With Sound: GIPHY also provides GIFs with sound. They are just GIFs with background music. No conversation is added to this. They significantly add depth to the user animation experience.
• Giphy Camera: There is also a GIPHY camera. It allows users to create and share their own GIFs from their channels. It significantly enhances their comic creativity and aesthetics.
• GIFs Beyond the App: GIPHY allows users to access, share, and download GIFs without installing the app. They can just search in the search bar for whatever they want to find.
• Integration with Social Platforms: GIPHY is not only limited to websites, it also allows users to use it from different social platforms, such as GIPHY alternative Slack, Facebook, Messenger, and Instagram.
• Privacy Control: GIPHY ensures 100% privacy for users. It protects users' privacy by efficiently controlling data and cookie policies.

GIPHY is not all very perfect. Like any other software, it also has some strengths and some weaknesses. Here are the different pros and cons of GIPHY:

Part 2: Five Benefits of Using GIPHY For Marketing

Here are the five key benefits of using GIPHY for marketing:

A. It helps to enhance engagement

The main benefit of using GIPHY is that it enhances engagement. As you know, GIFs are visually appealing loopy videos that symbolize different dialogues and narratives. When users scroll through social media, they only pay heed to visuals. This way, GIFs catch their attention and successfully communicate their message.

B. It helps to improve expressiveness

As you know, static images and written content are only used to convey a single particular message. GIPHY’s GIFs are much more layered and multifaceted. They contain various narratives and messages that can significantly impact the audience. Moreover, it also helps them to relate to themselves.

C. It helps to increase brand visibility

As we have discussed earlier, GIPHY offers its users a vast range of branded GIFs. These GIFs are predominantly used for brand-oriented marketing and can be shared on different social media platforms. Ultimately, they significantly help to increase brand visibility and awareness.

D. It helps to capitalize on current trends

Memes and GIFs are mainly used to promote different trends for entertainment or business purposes. They allow marketers to keep an eye on current trends, which significantly helps them use that trend to boost their online presence and capitalize on that trend in terms of sales.

E. It effortlessly integrates with different platforms

Another fantastic benefit of using GIPHY is that it can be easily integrated with different platforms, such as Facebook, Messenger, Instagram, and Linkedin. Consequently, it allows users to effortlessly share their respective GIFs on various platforms and boost their online presence, awareness, and engagement.

Part 3: Top Ten GIPHY Alternative Software For Content Creators

Here are the top ten GIPHY alternative software for content creators in 2025:

1. HitPaw AI Video Enhancer

Released on June 7, 2022, HitPaw AI Video Enhancer is AI-powered online software that allows users to edit, upscale, and increase the resolution of videos. Users can effortlessly extract different GIFs from videos using easy tools. Since its release, it has facilitated millions of content creators. If you’re looking for an easy-to-use advanced video editing software, HitPaw AI Video Enhancer is your perfect choice.

This cutting-edge software also has five AI models that significantly enhance the user experience, such as the AI Face, Colorize, Denoise, Animation, and AL Lightener models. It also supports multiple platforms, such as Windows, Android, iOS, and macOS. Whether you’re a filmmaker, content creator, AIGC user, celebrity fan, or anime lover, download the HitPaw AI Video Enhancer now.

Key Features of HitPaw AI Video Enhancer:

Here are the key features of HitPaw AI Video Enhancer:

A. Noise Reduction

B. Enlarge Videos

C. AI Restore

D. Sharpen Videos

E. 4K/8K Quality

F. AI Upscaling

2. Canva

Canva is an easy-to-use online graphic design software that allows users to generate a wide range of social media posts, presentations, posters, logos, GIFs, videos, and flyers. Canva has thousands of templates, images, icons, fonts, and videos in its database and can easily be searched. Due to its simplicity and versatility, it is widely used for personal, educational, and professional purposes.

3. Tenor

Acquired by Google in 2018, Tenor is a renowned GIF search engine and sharing platform. It allows users to quickly generate, discover, and share high-quality GIFs. After its acquisition, Google integrated this tool into various messaging apps, which significantly helped users send GIFs in conversations. It has a wide range of GIFs, reactions, and memes in its library.

4. Imgur

Imgur is a popular website where users can effortlessly search, upload, and share top-notch visual content, such as GIFs, photos, and memes. It is widely regarded as a hub for internet culture and humor. It is famous because of its simplicity and community-driven content and is used for entertainment, casual sharing, and viral trends.

5. Kapwing

Kapwing is also an online multimedia editing software that helps users edit, create, and upscale GIFs, videos, memes, and images. Its interface is easy to use for both beginners and professionals. Its key features are adding text, trimming, subtitles, and visual effects. The key tasks that are done using Kapwing are marketing, content creation, and personal projects.

6. Printest

Printest is also a prominent home to millions of captivating GIFs. It is a visual discovery and bookmarking platform where users organize boards to save pins — images and videos linked to external websites. Users can effortlessly find a plethora of recipes, home decor, fashion, DIY project ideas, and manuals on this website. Whether you want to manage personal, educational, or professional projects, Printest is your perfect choice.

7. VEED

VEED is an advanced online video editing software that allows users to trim and add subtitles, text, effects, filters, audio, screen recording, and compression of their respective videos. This user-friendly software can be easily used by beginners and professionals to create, edit, and enhance different videos. Moreover, it is ideal for GIF creation for educational, personal, and business purposes.

8. Coub

Coub is an online video creation and sharing platform. The short loopy videos with audio on this website are called coubs. It allows users to make captivating coubs by combining video clips, music, and sound effects. These few-second-long coubs are perfect for capturing memories, funny clips, and creative edits. Whether you’re a content creator, filmmaker, or student, Coub is your perfect option.

9. Gifyu

Gifyu is also a well-known online platform for uploading and sharing GIFs and images. You don’t require an account to use Gifyu. It has an easy-to-use interface and good speed. It is convenient software whether you have any prior experience or not. It is an amazing alternative to GIPHY and is suitable for sharing screenshots, memes, and GIFs.

10. Picsart

Picsart is an all-in-one photo and video editing software that allows users to improve, enhance, and upgrade multimedia quality. It has various useful creative tools such as filters, stickers, GIFs, effects, text, and drawing tools and is used for collage-making, background removal, and AI-generated editing. Picsart is widely used for creating engaging and compelling GIFs for social media, marketing, and education.

Part 4: Final Thoughts

In this blog, we have thoroughly discussed GIPHY, its features, its marketing benefits, and its best alternatives in 2025. GIPHY is a handy website that allows users to search, share, and download different GIFs. Despite having so many advantages, it has various drawbacks, which is why users tend to seek alternatives. We have discussed ten GIPHY alternative software.

However, the best among them is the HitPaw AI Video Enhancer. It is an all-encompassing online video editing and upscaling software. Its tools and interface are easy and suitable for beginners and professionals alike. So, look no further; Download HitPaw AI Video Enhancer now and get enthralling and interesting GIFs.

Part 5: Frequently Asked Questions