12 Top Influencers On Instagram In the World

Instagram has become the place where regular people turn into big names with millions of fans. The money they make from a single post is crazy high. These top influencers on Instagram started with simple photos and videos but now work with big brands. They've built huge followings just by being themselves online and giving people content they want to see every day.

Part 1. 12 Top Influencers On Instagram Who Get Top Dollar

Instagram stars make more money than you might think, with some earning over $300,000 for just one sponsored post. Let's get to know them better.

1. Khaby Lame (80.8M followers)

Khaby Lame became famous on TikTok because of his silent reactions to complicated life hacks. He moved to Instagram with the same style, and fans went crazy for it. Without saying a word, his expressions tell the whole story that works for people worldwide.

Big companies noticed this and wanted someone real to represent them. Hugo Boss grabbed him for their #BeYourOwnBoss campaign because people connect with his honest reactions. Dream11 also partnered with him since he makes complex things look simple in a way everyone gets.

Now, he's the highest-paid Instagram influencer, making $335K per post. He doesn't put on a show - just does his natural thing, and brands love that. Even Meta wanted to work with him, showing just how big he's become. People trust him because he says everything with just his face.

He started making videos after losing his job during Covid. These days, he works with Xbox, Amazon, and the Italian soccer league because his content works in many languages.

2. Jimmy Donaldson (66.4M followers)

Jimmy Donaldson, known as MrBeast, got famous by posting clips from his crazy YouTube stunts. He first built his name by giving away money and cars to random people. Now his Instagram posts get millions of likes because fans can't wait to see what wild thing he'll do next.

Big brands noticed how popular he was getting and quickly wanted to work with him. That's why companies like Current and Honey made deals with him - they help people save money just like his videos do. Then TikTok joined in because they knew he'd bring the exact young viewers they wanted.

All this explains why he makes a massive $300K per post. The reason brands pay so much is Jimmy's followers actually buy what he recommends. For example, his shopping app partnerships show incredibly high sales numbers. Similarly, his Coinbase promotions were huge hits since his audience completely trusted his money advice.

He was smart enough to go beyond just posting and created his own businesses too. Whenever he mentions MrBeast Burger or his Feastables chocolate bars on Instagram, they sell out within hours. Even gaming giant EA Sports pays big money to work with him because they know his gaming fans will spend money based on his recommendations.

3. Huda Kattan (56.8M followers)

Huda Kattan started as a makeup blogger who shared simple beauty tips on Instagram. At first, she posted honest reviews of products she tried herself. Then, her step-by-step tutorials showed people how to do makeup without fancy talk or hard techniques.

Her page grew quickly because she wasn't afraid to show her real self. This authenticity led to her starting Huda Beauty, which now sells in Sephora stores worldwide. As a result, big brands like Dior and Charlotte Tilbury eagerly pay to be featured on her page because her followers immediately buy whatever she uses.

That's exactly why her posts now bring in a whopping $221K each. For instance, her work with NYX Cosmetics broke sales records when her followers rushed to stores after seeing just one post. Currently, she's partnering with L'Oréal on multiple campaigns after they saw how her recommendations directly translated into actual sales.

The best part about Huda is she still personally tests everything before posting. Her family helps run the business, which keeps everything feeling authentic. Right now, she's working with Fenty Beauty on a special collection while maintaining her long-term deal with Tweezerman. When Urban Decay recently paid her for just one post about their new palette, it sold out within hours.

4. Lele Pons (53.5M followers)

Lele Pons first got famous on Vine with her six-second comedy clips that made people laugh. When Vine shut down, she moved to Instagram and continued posting her funny skits. Her content shows her falling, dancing badly, and just being silly without trying to look perfect.

This honest approach caught the attention of major music labels like Universal and Warner. They now pay her to promote songs in her videos because teens instantly stream whatever music she features. Meanwhile, Tarte Cosmetics recently partnered with her since she makes makeup look fun instead of serious.

All of this explains why she pulls in an impressive $218K per post. Last year, her Guess campaign was a huge hit because young shoppers loved her authentic body image. Currently, she's working with Doritos, who picked her up because she doesn't mind looking messy while enjoying their chips. She's also promoting Google's new phone since she perfectly understands what young people actually want to see.

Lele Pons Sprite commercial became a popular meme, which was exactly what the brand wanted. Now, Budweiser is working with her to reach the 21-24 age group because her humor connects perfectly with this audience.

5. Charli D'Amelio (42.6M followers)

Charli D'Amelio blew up on TikTok back in 2019 when she was just posting dance videos and everyday photos. Since moving to Instagram, her content feels like updates from a friend rather than a celebrity. She shows her normal life, which makes fans feel super connected to her.

This regular-girl image convinced Dunkin' Donuts to create "The Charli" drink that teens ordered like crazy. Following that success, Hollister designed an entire clothing line with her because young shoppers see her as one of them. Her authentic style is why brands happily pay her $180K for a single post.

Now, she's working with Morphe makeup since she's not a pro - just a normal girl who likes trying new looks.

During the Super Bowl, Sabra featured her to reach viewers who typically skip commercials. Now, Prada has her attending their fashion shows because she makes high-end designs seem approachable to young people. She's also promoting the Step Banking app, which gained more teen accounts through her than any TV ad.

Charlie's recent Invisalign deal connected so well with teens who have braces. At the same time, her Orosa nail polish collab sold out in minutes because girls wanted her simple style.

6. Loren Gray (23.6M followers)

Loren Gray posts about her everyday teenage life and bedroom singing videos on Instagram. Her content shows normal activities that quickly connect with young girls. She also shares her growing music career alongside daily moments from her life.

Virgin Records noticed her talent and signed her after watching her Instagram singing clips go viral. Then Hyundai featured her in their Super Bowl ads to reach the teen market they had been missing. Both partnerships worked because she seems like a regular girl who just happens to be famous.

This is why she now earns $175K per post. This year, she works with Forever 21 on their new collection that's flying off shelves because girls want her exact style. She's also the face of Revlon's latest campaign, which chose her over models since she looks like the pretty girl next door.

What makes Loren stand out is how she grows up online alongside her followers. Her content shows both glamorous moments and regular teenage problems. This keeps her fans loyal and makes her partnerships seem real rather than just another paid promotion.

7. Addison Rae (34.2M followers)

Addison Rae dances her way to fame with simple TikTok videos from her Louisiana home. She brings her friendly southern personality to Instagram, where she posts casual photos and looks at her life from behind the scenes.

American Eagle saw this and built an entire campaign around her because teens see her as real. After that success, Spotify paid her to promote their playlists because her music picks actually drive streams. Both companies got huge results from working with her.

This is why brands pay her $155K for a single post. These days, she promotes Reebok shoes and brings in younger shoppers who weren't buying their products before. She also works with Nintendo to make the Switch popular with teen girls who haven't shown interest in gaming.

The biggest thing about Addison is she seems like someone you could be friends with. Her posts show both the glam side of fame and normal moments at home. This mix makes fans trust what she recommends and rush to buy whatever she posts about.

8. Felix Arvid Ulf Kjellberg (20.7M followers)

Felix Kjellberg (PewDiePie) posts gaming content and shows his real life on Instagram. Without trying to look perfect, he shares bad hair days and normal moments with his wife and dogs.

G FUEL created a flavor on his name, which sold out in days. After seeing this success, Razer teamed up with him since gamers trust what he uses.

Now, he makes $136.35K per post. Felix is working with Discord and gaming studios as of this moment, who see their sales jump after his mentions.

9. Sommer Ray (23.6M followers)

Sommer Ray posts her fitness journey with real gym videos on Instagram. Without fancy filters, she shows sweaty workouts and how she actually lifts weights.

Fashion Nova signed her for multiple ads since her body inspires many women. Then GNC teamed up with her because followers wanted her exact workout tips.

Sommer Ray is easily earning $108K per post. She is now working with Pretty Little Thing and Eyebuydirect, and both are witnessing huge sales jumps after her posts.

10. Kimberly Loaiza (38M followers)

Kimberly Loaiza shares singing videos and family moments from Mexico. She posts in Spanish and stays true to her roots, which her fans love.

Shein picked her for their Latin American growth. Then Pandora joined in because she makes luxury items seem normal for regular girls.

Now she earns $100K per post. You can spot her in Disney's Latin videos and using Huawei phones in her Spanish Instagram posts.

11. Chiara Ferragni (28.7M followers)

Chiara Ferragni posts street fashion from Milan and shares daily outfit ideas. What makes her different is how she wears high fashion in everyday settings.

Lancôme broke tradition by hiring her instead of a movie star. Following this bold move, Tod's leather saw their bags fly off shelves when she styled them her way.

Brands now pay $95K for a single post from her popular account. In her recent photos, she carries Louis Vuitton bags and wears Pomellato jewelry with regular outfits.

12. Zach King (29M followers)

Zach King makes "magic" videos using clever editing tricks on Instagram. His posts fool your eyes without needing any words to explain the illusions.

Target saw his talent during Christmas and had him turn shopping into a magical experience. LEGO teamed up with him, too, to bring adult attention to toys usually aimed at kids.

His video tricks earned him $84K for each post in 2025. These days, he works with Coca-Cola, making bottles disappear, and Toyota, showing car features in impossible ways.

Part 2. FAQs of Top Influencers on Instagram

Conclusion on Top Influencers on Instagram

These top influencers on Instagram didn't get huge by accident. They put in years of work making content people actually want to see. The money they make shows how powerful social media has become for marketing. Brands pay them this much because they bring real sales. You might not make $300K a post tomorrow, but these regular people prove that building a loyal audience can turn into a real career.