12 Most Popular Content Creators On Instagram Reels: 2025 Stats

Instagram changed how people get famous by posting photos and uploading videos to IG reels. The popular content creators on Instagram started with basic photos and clips that somehow caught on with viewers. Now, they make money and get free stuff just by posting online.

These stars feel like friends to their followers because they share real moments from their daily lives. Their fans trust what they say and buy what they use. Many began on other apps but found their biggest success on Instagram, where photos and short reels work best.

Part 1. 12 Most Popular Content Creators on Instagram Reels

1. Khabane Lame (@khaby00) - 81.8 Million Followers

Khaby is known for making fun of complicated life hack reels with his simple hand gestures. After getting a huge reception on TikTok, he now posts that same style of reels on Instagram. His famous blank stare works so well because you don't need to know any language to get the joke.

Hugo Boss and other major brands notice how many people like him and sign him for campaigns. These team-ups work because his honest approach is what younger shoppers want from companies today.

You never see him use odd effects or make jokes that are hard to get. This same style keeps his old followers happy and brings in new ones who like his simple way of creating content.

2. Jimmy Donaldson (@mrbeast) - 66.6 Million Followers

Jimmy Donaldson, known as MrBeast, posts clips from his YouTube stunts on Instagram regularly. People love watching him give away money, cars, and houses to random strangers on the street. These wild giveaways hook followers who stick around to see what he'll do next.

His content creation cost a lot. For example, the Squid Game remake he posted took 30 days to build and cost $3.5 million to create.

Big brands now pay huge amounts of money to have Jimmy show their products in the content because they know millions will see it. The Feastables chocolate bars he promotes on his page sold out within hours after launch. Now, these candy bars sit next to brands that took decades to build that level of fame. He made this happen by hiding prizes in random wrappers, just like Willy Wonka.

He tries new video ideas on his reels each month but always keeps the giveaways his fans love.

3. Huda Kattan (@hudabeauty) - 56.8 Million followers

Huda became famous on Instagram by sharing makeup tips that normal people could actually use at home. She started in her small Dubai home, and her followers stick around because she calls out harmful products and praises good ones without sugar-coating anything.

Huda's feed has both her makeup looks and early morning no-makeup selfies that show her real skin.

The interesting bit is she used to work in finance but quit to do makeup full-time. Nobody thought it would work out, but she proved everyone wrong by building a makeup empire by making reels in her bathroom.

She launched Huda Beauty after her followers kept asking what products she used. The brand started with just fake eyelashes she made by hand and now sits in Sephora stores all over the world.

4. Lele Pons (@lelepons) - 53.8 Million Followers

Lele made people laugh on Vine with her silly 6-second videos back when that was still a thing. She moved to Instagram when Vine shut down and brought her comedy style with her. Her skits about everyday stuff like dating fail and family drama hit just right with teens.

The cool thing about Lele is she's not afraid to look stupid on camera for a laugh. She falls down, makes ugly faces, and does whatever it takes to get people smiling. Other popular content creators on Instagram try too hard to look perfect, but she goes the opposite way.

She now makes content in both languages to keep everyone happy.

Lele's friendship with other creators like Hannah Stocking lets her make bigger, better IG reels. They team up for skits that double their reach since both share the final product.

5. Nusret Gokce (@nusr_et) - 53.1 Million Followers

People know him as "Salt Bae," the guy who sprinkles salt in a fancy way down his arm. He almost never talks in his reels, but that one move made him famous on Instagram in just days.

His meat-cutting skills amaze millions who watch him serve rich customers at his Nusr-Et Steakhouse restaurants, which he runs in big cities from Miami to Dubai. The way he always wears sunglasses, keeps his hair slicked back, and rocks those tight t-shirts has become his signature look. On top of that, tourists now line up at his restaurants, hoping to see him do his salt move in real life.

He didn't get famous quickly, though. In fact, he started as a teenage butcher and worked for years to get really good at it.

6. Charli D'amelio (@charlidamelio) - 42.6 Million Followers

Charli D'Amelio blew up on TikTok back in 2019 when she was just posting dance videos, everyday photos, and just normal bits from her life. She's now brought that fame to Instagram and literally become the most followed teenager ever.

She got so popular because she seems like a regular kid who just happens to dance really well. That's why big companies like Dunkin' Donuts and Hollister wanted to work with her. It's crazy - her whole family got famous too! Her sister Dixie and her parents have millions of fans now.

She posts almost every day and never tries to look too fancy or done up. That's why so many teenagers feel connected to her. When you look at her page, it honestly seems more like checking what your friend is up to than following some huge internet celebrity.

Her feed mixes professional photoshoots with casual selfies and family moments. Unlike many popular content creators on Instagram, she often posts without using heavy filters or editing. Her rise to fame happened so quickly that she's had to learn to handle celebrity status while still being a teenager.

Charlie's dance background gives her content a different feel from that of many creators. She's also turned her online success into real-world opportunities like a clothing line, a perfume brand, and even a family reality show. Her account shows the reality of growing up in the public eye.

7. Addison Rae (@addisonraee) - 34.2 Million Followers

Addison went from a regular college student to a global star in less than a year through dancing on TikTok. She brought those dances to Instagram with a more professional look that caught people's eye. Her quick rise shows how fast social media can change someone's whole life.

Unlike many TikTokers, Addison creates different content on each platform. Her Instagram shows more fashion, movie stuff, and modeling that her followers might not see elsewhere. This smart move keeps them checking both of her accounts.

Her friendship with Kourtney Kardashian opened doors to mainstream media. She appeared on TV shows and gained fame beyond just dance reels.

8. Dan Bilzerian (@danbilzerian) - 31 Million Followers

Dan's Instagram account is all about an extreme lifestyle of parties, women, guns, and gambling that most people only see in movies. He started posting when Instagram was new and grabbed attention by showing off wealth in ways nobody had seen before. His feed looks like what teenage boys dream about.

Unlike others who hide how they got money, Dan openly shows his poker games with millions on the table. He posts stacks of chips and giant winning tickets without shame. These peeks into high-stakes gambling bring in followers who dream about getting rich quickly.

Dan's huge parties at his mansions with famous people let followers see a world they'd never enter otherwise. He shows the wilder side of celebrity life that usually stays private.

9. Zachary King (@zachking) - 29 Million Followers

Zach makes Instagram reels where impossible things happen right in front of your eyes. His quick clips look like magic but come from clever editing that makes you believe he can do things no human should be able to do.

In one reel, he might jump into a painting on the wall, in another, he'll pull a full-sized dog out of his phone screen. Behind the scenes, though, these six-second clips sometimes take him a month to get right.

Although lots of companies pay him big money now, he still keeps his reels feeling like the original that made him famous.

10. Chiara Ferragni (@chiaraferragni) - 28.7 Million Followers

Chiara started as a fashion blogger in Italy. After creating an account on Instagram and coming up with content related to fashion, beauty, family, and her various business ventures, she became one of the biggest style icons online. Her journey from taking mirror selfies to worldwide fame is inspiring thousands of girls to start fashion accounts.

The birth of her two kids changed her content from just outfits to motherhood mixed with style. She shows how to look good while dealing with the messy reality of having babies. This honest approach brought in a whole new audience of moms who still care about fashion.

Chiara's marriage to Italian rapper Fedez adds celebrity drama that keeps followers checking her account daily. Their public arguments and make-ups play out through cryptic captions and photos. This real-life soap opera keeps his following hooked on her every post.

You'll notice Chiara mixes super luxury items with affordable pieces in most outfits. This high-low approach makes her style feel more copyable for regular folks. Each post includes tags for everything from her Chanel bags to her Zara tops so followers can buy the same items.

11. James Charles (@jamescharles) - 20.4 Million Followers

James changed makeup reels on Instagram by showing guys can be beauty experts, too. His bold eye looks and simple personality helped him stand out when women ran most makeup accounts.

His Instagram feed features super detailed makeup transformations next to random clips from his daily life or reels with other famous internet people. When everyone else follows the same trends, he usually adds some unexpected twist that makes his version different.

James's Instagram account jumps between perfect, professional-looking photos and casual "just woke up" moments without much warning.

12. Felix Kjellberg (@pewdiepie) - 20.7 Million Followers

Felix Kjellberg (PewDiePie) created his Instagram as a place for his YouTube subscribers to see his life outside of gaming. He posts about his dogs, travels with his wife Marzia, and random moments that don't fit his main channel.

The smart thing Felix did was never take Instagram too seriously. While other creators stress about great photos, he posts blurry pics and silly faces. This casual approach fits his brand as the regular guy who accidentally became famous.

His marriage to fellow creator Marzia gives his Instagram followers wholesome couple content that balances his sometimes edgy humor. Their home renovation and design projects show a mature side that grew up alongside his original teen audience.

PewDiePie rarely promotes products despite having offers from major brands. He only shares things he genuinely uses, which makes fans trust his rare recommendations.

Part 2. FAQs of Popular Content Creators On Instagram

Conclusion on Popular Content Creators On Instagram

Instagram has turned fame upside down by letting normal people build huge followings just by posting about their daily lives. The popular content creators on Instagram didn't need Hollywood connections or rich parents - they just needed phones and good ideas.

These 12 creators found different paths to fame - some through jokes, others through skills like makeup or visual tricks in reels. They all give followers something they actually want to see. Their success shows being real beats being perfect every time.