How Much Does AI Video Cost: What You Need to Pay for a 1 Minute Video

AI video tools have changed how you create short-form videos, especially for marketing. You can work with text, images, or video clips, and the process becomes faster and more manageable. If you're planning to create just a one-minute video for your campaign or business, you're probably wondering about the actual cost. Here's the full breakdown of what goes into it and how much does AI video cost across different tools and plans.

Part 1. How AI Video Creations Help Your Marketing Efforts?

A one-minute video can do a lot for your brand if it tells a straight story and grabs the attention of the viewers. Although you can create them with your own equipment and a background setup, the cost sometimes jumps straight through the roof. That's why many creators use AI video generators. They're fast, consistent, and don't need a full production crew. You can write a detailed prompt and upload reference images or video snippets, and the tool generates something closer to what matches your style or message. For marketing, fast turnaround matters more than anything else.

Short AI-generated marketing videos work well on platforms like YouTube Shorts, Instagram Reels, and TikTok. AI tools reduce the time you'd normally spend editing or storyboarding. You upload the content, make some adjustments, and the video is ready. For brands or solo creators, that means more videos are published more often, which increases the chance of getting views and clicks.

Part 2. What are the Benefits of AI Video Creation In Marketing?

One of the main reasons AI video tools are used in marketing is the ability to reduce effort. You don't have to hire voice actors or video editors every time. Once you're inside the tool, you can reuse blog posts, landing page copy, or even product descriptions to generate short-form videos.

Repurposing content into video also gives your SEO and social reach more range. That one-minute explainer or announcement video might drive visits to both your YouTube channel and your homepage. The process stays focused and doesn't involve too much back-and-forth.

It's also budget-friendly. Instead of spending hundreds or thousands on freelance editors, you usually pay a monthly fee and get access to export options. Many of these tools include templates, music, subtitles, and stock media, so you don't need to purchase separate assets to get started. If you're regularly creating videos for lead generation, these tools help you stay active without relying on an outside production team.

Part 3. How AI Video Creation Works?

The process of creating an AI video is almost the same as most AI video generators you can find today. The first thing you need to do is upload your script, use the text prompt, or add images and clips to the tool. A few AI video creators also let you convert a blog post into a video when you paste the link or copy the content into the box. Then, you choose a template or layout, and the tool places your content inside it with background visuals and sometimes the background music, too.

The editing process runs based on built-in settings. If your video needs subtitles, voiceover, transitions, or logos, the tool places those into the timeline when you follow your selected template. You can swap or rearrange the parts before you save the final version.

AI video generators control the timing of each scene and move the video forward based on your script and visuals. You don't need three different programs to add subtitles, voice, and branding. Inside most tools, you find layout controls, avatars, voice options, and a full media library. Common features include:

• Stock footage libraries
• Text-to-video, Image-to-video, and Video-to-video conversion
• Subtitle generation
• AI voice tracks
• Pre-made templates, AI effects, and transitions

You handle every step of the video creation in one workspace, so there is no waste of time when you switch between tools. However, the output varies with each tool; therefore, you may have to try a few to select the one that can create the best visual content according to your marketing needs.

Part 4. How Much Does AI Video Cost That Is 1 Minute Long?

Now, let's look at pricing. Here's what some of the main AI video generators charge, especially if you're focused on one-minute videos.

1. Pictory

• Starter Plan: $19 per month, billed annually, one user, 200 video minutes, 2 million royalty-free videos from Storyblocks, one brand kit.
• Professional Plan: $39 per month, billed annually, one user, 600 video minutes, 18 million videos from Getty Images and Storyblocks, five brand kits.
• Team Plan: $99 per month, billed annually, three or more users, 1800 video minutes, 18 million videos from Getty Images and Storyblocks, ten brand kits.
• Enterprise Plan: Custom pricing, ten or more users, custom video minutes, 18 million videos from Getty Images and Storyblocks, unlimited brand kits.

Estimated cost for a 1 minute video using Pictory AI: $0.095, based on the Starter Plan, and may vary depending on the plan you select.

2. Lumen5

• Basic Plan: $19 per month, no Lumen5 branding, advanced AI Script Composer, longer AI voiceover videos, more voice options.
• Starter Plan: $59 per month, 1080p video resolution, 50M+ stock photos and videos, custom fonts, custom colors.
• Professional Plan: $149 per month, 500M stock photos and videos, custom watermarks, multiple brand kits, upload custom fonts, multiple blueprints.
• Enterprise Plan: Custom pricing, Lumen5 design team, bespoke branded templates, dedicated customer success, and enterprise-level security.

Estimated cost for a 1 minute video using Lumen5: No video minute limits are clearly mentioned, but $19 is the base cost and may change based on your selected plan.

3. Crayo AI

• No free plan.
• Hobby Plan: $19/month, 30 voiceover minutes, 40 minutes of export.
• Clipper Plan: $39/month, 120 voiceover minutes, 2 hours of export.
• Pro Plan: $79/month, 180 voiceover minutes, 3 hours of export.

Estimated cost for 1 minute using Crayo AI: $2.10 if you're using the Hobby plan.

4. InVideo

• Free Plan: 10 free video minutes with watermark exports.
• Plus Plan: $28 per month, 10 credits, 30 seconds of generative video, unlimited exports.
• Max Plan: $50 per month, 25 credits, 75 seconds of generative video, unlimited exports.
• Generative Plan: $100 per month, 100 credits, 300 seconds of generative video, unlimited exports.
• Team Plan: $899 per month, 1000 credits, 50 minutes of generative video, unlimited exports.

Estimated cost for a 1-minute video using InVideo: $5.60, based on the Plus Plan.

5. Animoto

• Free Plan: $0 per month, one user, 720p video quality, Animoto watermark.
• Basic Plan: $9 per month, one user, 1080p video quality, no branding, unlimited downloads.
• Professional Plan: $19 per month, one user, 1080p video quality, 3,000 music tracks, voice-over, one saved brand, 40 professional fonts, 1 million stock assets.
• Professional Plus Plan: $39 per month, three users, 1080p video quality, 100 million Getty Images assets, 10 saved brands, 25 saved templates, shared workspace.

Estimated cost for a 1-minute video using Animoto: $0.45, based on the Professional Plan.

6. Synthesia

• Starter Plan: $18 per month, 120 minutes of video per year, 125+ Synthesia AI avatars, download option, remove logo, one editor, and three guests.
• Creator Plan: $64 per month, 360 minutes of video per year, 180+ Synthesia AI avatars, five personal avatars, one editor, and five guests.

Estimated cost for a 1-minute video: $1.80, based on the Starter Plan.

7. Runway

• Free Plan: $0 per month, 125 credits (one time), 3 editor projects, Gen-4 Turbo access not included.
• Standard Plan: $12 per month, 625 credits monthly, Gen-4 and Gen-3 Alpha access, watermark removal, 100GB asset storage.
• Pro Plan: $28 per month, 2250 credits monthly, custom voice tools, 500GB asset storage.
• Unlimited Plan: $76 per month, 2250 credits monthly, unlimited Gen-4 and Gen-3 Alpha generations in Explore Mode.

Estimated cost for a 1-minute video: $0.13, based on the Standard Plan, and may vary depending on the plan you select.

These prices give you a rough idea of what a one-minute video costs. You pay for access instead of per-minute output, so the more videos you make, the lower the price per clip.

Part 5. Additional Costs and Considerations When Using AI Video Generators

Most AI video generators do not take long to learn. Once you test a few templates and explore the interface, the features become familiar. You see options like camera angles, text overlays, avatars, and music libraries built in.

That said, some videos need editing after export. If you want a YouTube ad or a branded promo that is fully polished, you might need to refine the AI version in Adobe Premiere Pro or DaVinci Resolve. You can also hire someone else for it, but that will add to your cost.

Stock assets also come with limits. Most tools offer libraries, but when a premium clip or track exceeds your plan, you need to pay for it. These AI video generators cap how many exports you get per month. If you pass that, you either upgrade or purchase credits.

The voice or timing in the AI version does not always match your brand tone. You need to fix the pacing, swap scenes, or update visuals to fit your content. These bits do not take much time but count toward your overall editing effort.

Part 6. Generate Short and Engaging Videos Using HitPaw AI Video Generator

If you want to create short 5-second or 8-second videos, HitPaw AI Video Generator is an ideal tool for this purpose. The pricing is affordable, and you can incorporate it into your workflow to create dynamic visual content that you can share on any social platform.

Here are the steps:

• Step 1.Visit the HitPaw AI Video Generator site and click Text to Video or Image to Video.

  

• Step 2.In the Text to Video editor, write a text prompt for the video you want to create. In the Image to Video editor, upload a reference image of your product and type in your prompt for the video you want to make out of the picture. You can also add an AI effect to the video and background sound. Then, choose the resolution you need, the video length, and the aspect ratio.

  

• Step 3.Click Generate and then download your AI-generated video.

  

Part 7. FAQs of How Much Does AI Video Cost

Conclusion on How Much Does AI Video Cost

In this guide, you explored how much it costs to create an AI video, especially if you're working on a one-minute marketing clip. You also went through the benefits of using AI video generators, what the process looks like when turning text or images into dynamic visual content, and how pricing compares across the top tools. On top of that, you also saw how HitPaw AI Video Generator gives you a way to produce short clips you can use personally or post across your social media platforms.