Best Reel Maker: 10 Top Tools to Create Stunning Instagram & TikTok Reels

Short videos now rule social media, with Instagram Reels and TikTok clips stopping users mid-scroll daily. If you want to create this type of short-form content, the best reel maker makes it easy for you without technical headaches. This guide will share the best 10 tools so you can choose one to make the most engaging reels in the shortest time.

Part 1. List of 10 Best Reel Makers

Ready to discover the best reel makers for creating stunning reels for Instagram and TikTok? Here are our top choices.

1. HiPaw AI Video Generator

HiPaw AI Video Generator creates videos from your written ideas without any filming. Just type what you want to see, and the tool makes a short reel that looks professionally made. This cuts out hours of planning and shooting time. Not only that, you can create reels for Instagram and TikTok by uploading images in a sequence.

It takes only a few minutes to make the reel. The processing time is super fast, and there are many additional features you can use to further enhance your generated reel. Here's how you can make one:

• Step 1.Visit the HitPaw AI Video Generator page and click "Text to Video."

  

• Step 2.Type in your reel idea in the prompt box, then set resolution, reel length, aspect ratio, and write in the negative prompt to exclude what you don't want to see. Next, click "Generate."

  

• Step 3.Wait for the reel to be generated, and then click "Download" at the bottom of the video to save it on your device.

  

Features

• Transform text prompts and images into reels
• Set the resolution
• Change reel length
• One-click aspect ratio adjustments for various platforms
• Built-in AI effects and templates

Pricing

• Free plan
• $29.99 monthly

2. Adobe Express

Adobe Express delivers a professional experience to make reels without overwhelming complexity. It connects seamlessly with other Adobe products, which lets you import designs or stock assets with a click.

The platform includes social-optimized reel templates that match exactly what performs on Instagram and TikTok. It tracks trending formats and suggests similar templates to keep your content relevant without extra research.

Features

• Quick resize options for different social platforms
• Premium font collection for eye-catching text overlays
• Auto-caption generation with translation options
• Thousands of royalty-free music tracks
• Custom brand kit storage for consistent styling

Pricing

• Basic access: Free with core functionality
• Enhanced tools: $9.99 monthly subscription
• Team collaboration: $4.99 per user monthly

3. Descript

Descript revolutionizes video editing by letting you modify footage through a text document. Load your video, and the software automatically creates a transcript of everything said, allowing you to edit it for Instagram reels like you would edit a written document.

This innovative approach handles cutting footage, cleaning background noise, fixing audio issues, and adding subtitles with remarkable simplicity. After you make the reel, export in high quality and share it directly to your social profile.

Features

• Studio Sound, Green Screen, Overdub, and other AI effects
• Automated subtitle generation specifically for Reels
• Built-in recording for webcam, screen captures, and voiceovers
• Extensive library of royalty-free stock media
• Template saving system for consistent future Reels

Pricing

• Starter access: Free with basic functionality
• Premium features: Beginning at $12 monthly

4. Wave Video

Wave Videol handles the tedious work of breaking down long videos into short reels that work perfectly on Instagram and TikTok. It's specifically for content repurposing rather than creating videos from text.

The keyword-based clipping feature lets you find important moments without watching hours of footage. This makes it ideal when you already have recorded material that needs quick adaptation for social platforms.

Features

• Automatic caption generation tailored for each platform
• Flexible clip duration settings from 20 seconds to a full minute
• Smart formatting that adapts to each platform's size requirements
• Rich enhancement toolkit with text, audio, and visual elements

Pricing

• Starter tier: No-cost entry point
• Creator: $18 monthly investment
• Business: $25 monthly with expanded capabilities
• Enterprise: Customized solutions for larger teams

5. Reeler AI

Reeler AI specializes in hassle-free Instagram Reel creation. You simply type your concept, and within minutes, you get fully formatted videos complete with customizable subtitles and natural-sounding narration.

Its voice selection feature matches your content tone perfectly, making videos feel authentic rather than automated. You achieve professional-quality results without needing to touch a single editing tool or learn complex software.

Features

• Text-to-reel conversion with remarkable speed
• Subtitle customization for Instagram and TikTok
• Voice selection to match content mood and style
• Direct sharing to multiple social platforms simultaneously

Pricing

• Trial access: 3 complimentary videos
• Starter: $9.99 monthly subscription
• Business needs: Custom pricing for scale requirements

6. InShot

InShot is available on both the Play Store (Android) and the App Store (iOS).

Beyond basic trimming and cutting, it handles audio cleanup, frame freezing, motion direction changes, and creative collages for your reels with ease. The transition library makes scene changes look professionally smooth, too.

Features

• Scene transition library for professional flow
• Creative toolkit with animations, stickers, and text elements
• Playback speed adjustment for creative timing effects
• Audio enhancement with royalty-free music access

Pricing

• Basic access: Free with core functionality
• Enhanced features: $4.19 monthly subscription

7. Canva

Canva, once mainly known for graphic design, has grown into much more. Now, you can also use it as an online video editor for creating Instagram branding and casual reels. Whether you use the website or the iOS/Android app, the customizable brand kit lets you keep things consistent. You can save your logo, colors, and fonts, then easily apply them to every reel you make.

The platform excels at graphic integration, offering thousands of animations and visual elements. Templates remain current with social trends while offering customization flexibility.

Features

• Branding kit lets you preset styles for Instagram videos
• Access to a huge stock media library with images, videos, and graphics
• Many premade Instagram video templates
• Instantly replace backgrounds
• Single-click resizing for cross-platform publishing
• Team collaboration tools for content approval

Pricing

• Basic access: Free with essential features
• Enhanced toolkit: $14.99 per month

8. CapCut

CapCut stands out as a short-form video editing app with zero technical skills required. This free tool lets you create eye-catching reels in moments, perfect for beginners wanting professional results. You can trim clips, add sound effects, customize fonts, and place stickers all within a clean, simple interface.

What makes CapCut truly useful is how quickly it creates reels from longer videos with just one click. You can even take a full 30-minute video and quickly turn it into three or more reels, which saves you hours of manual editing time.

Features

• Free AI Reels editor that creates reels in seconds
• Convert long videos into multiple reels fast
• Frame-by-frame editing: trim, cut, split, or merge with precision
• Extensive library of free music and soundtracks
• Free templates designed for Instagram reels
• Chroma Key for green screen effects
• No watermark on your final reels

Pricing

• Free: Most features included without a watermark
• Pro: $7.99/month to access premium effects, templates, and other features

9. FlexClip

FlexClip makes video creation incredibly simple. You just drop in your text ideas, and within less than 7 minutes, you can have a fully edited video ready to post. The built-in media library is a huge help. It offers a wide range of clips, music, and images that fit perfectly for TikTok and Instagram Reels, saving you tons of time.

The customizable text animations are another standout. They help your videos pop visually and grab more attention on social feeds. One thing you should know: the auto-script generator can sometimes create very basic or generic scripts. You might need to tweak them a little to match your brand voice.

Overall, FlexClip delivers speed and quality, making it a great choice for sharp, quick social media videos.

Features

• ChatGPT integration to quickly generate video reel scripts
• Text-to-speech conversion in multiple voice styles
• Attention-grabbing text animation effects
• Integrated recording tools for quick captures
• A wide range of customizable Reels templates
• Easily add text with stylish fonts and effects
• AI-powered color correction

Pricing

• Free with basic watermarked exports
• Pais subscription starts at $7.99/mo

10. Filmora

Last on our list is Filmora, the best reel maker, which offers a smooth and intuitive UI/UX that makes editing quick and easy.

When you need to create reels fast, Filmora's AI text-to-video feature is a lifesaver. You just enter a few words, and the AI delivers amazing options you can use right away.

Filmora also has a rich media stock library packed with transitions, music, and special effects, giving your videos a professional, polished finish. Best part? You can post your finished reel directly to Instagram or TikTok without leaving the app.

The effects and transitions library works perfectly for short-form content needs. Its Auto Reframe feature intelligently adapts horizontal footage to vertical formats.

Features

• Text-powered video generation with AI assistance
• Advanced AI tools like thumbnail creators and music generators
• Automatic format adaptation for social platforms
• Huge library of effects, transitions, and stock music
• Auto-resize videos for TikTok, Instagram, and more

Pricing

• Free plan
• Paid plans start at a $49.99 yearly payment
• Lifetime access is $79.99

Part 2. FAQs of Best Reel Maker

Conclusion on Best Reel Maker

In this guide, we've explored 10 apps so that you can find the best reel maker for your project. For beginners, user-friendly options like HitPaw AI Video Generator, CapCut, and Canva offer quick results without extensive training. If you are a professional creator, Filmora or Descript are amazing choices.